Toronto-based Graphic Designer (Associate RGD) specializing in branding and packaging, with a growing curiosity for experiential design and a love for crafting memorable solutions.

Toronto-based Graphic Designer (Associate RGD) specializing in branding and packaging, with a growing curiosity for experiential design and a love for crafting memorable solutions.

a close up of a black and brown abstract painting

Revolution 12

Mindful media in a culture built for scrolling — rethinking how we consume content.

Deliverables:

Packaging, Branding, Editorial

Revolution 12

Mindful media in a culture built for scrolling — rethinking how we consume content.

Deliverables:

Packaging, Branding, Editorial

We’ve hit a breaking point. Instant gratification in the modern age has skyrocketed. From instantly googling the answer to any question to expecting next-day delivery, we’re hardwired to expect immediate results. Consequently, we’ve been introduced to a new phenomenon known as scroll paralysis: the overwhelm of limitless options. In a digital-first world defined by instant access, there is a growing desire for novelty and tactile experience. Enter Revolution 12. Revolution 12, a conceptual service which reimagines subscription media through intentional limitation. Each monthly delivery includes just three curated items: one record, one book, and one film, encouraging members to slow down and engage deeply rather than passively consume. A key challenge was designing a package that could hold three differently sized items while reinforcing mindfulness. Instead of a traditional box, where contents are all available for view, the structure invites discovery, with contents hidden within sleeves and revealed one at a time to create a paced, deliberate unboxing experience. Handwritten elements, halftone textures, and moiré patterns form the visual identity, drawing on the imperfections that make physical media feel human and nostalgic. The experience is extended through The Monthly Rev-iew, a newspaper featuring essays, local community events, and a crossword that pulls from the details of each month’s selections. Together, the system reframes media consumption as a ritual rather than a feed, positioning Revolution 12 as a thoughtful response to scroll paralysis and the psychology of instant gratification.

We’ve hit a breaking point. Instant gratification in the modern age has skyrocketed. From instantly googling the answer to any question to expecting next-day delivery, we’re hardwired to expect immediate results. Consequently, we’ve been introduced to a new phenomenon known as scroll paralysis: the overwhelm of limitless options. In a digital-first world defined by instant access, there is a growing desire for novelty and tactile experience. Enter Revolution 12. Revolution 12, a conceptual service which reimagines subscription media through intentional limitation. Each monthly delivery includes just three curated items: one record, one book, and one film, encouraging members to slow down and engage deeply rather than passively consume. A key challenge was designing a package that could hold three differently sized items while reinforcing mindfulness. Instead of a traditional box, where contents are all available for view, the structure invites discovery, with contents hidden within sleeves and revealed one at a time to create a paced, deliberate unboxing experience. Handwritten elements, halftone textures, and moiré patterns form the visual identity, drawing on the imperfections that make physical media feel human and nostalgic. The experience is extended through The Monthly Rev-iew, a newspaper featuring essays, local community events, and a crossword that pulls from the details of each month’s selections. Together, the system reframes media consumption as a ritual rather than a feed, positioning Revolution 12 as a thoughtful response to scroll paralysis and the psychology of instant gratification.