Toronto-based Graphic Designer (Associate RGD) specializing in branding and packaging, with a growing curiosity for experiential design and a love for crafting memorable solutions.
Toronto-based Graphic Designer (Associate RGD) specializing in branding and packaging, with a growing curiosity for experiential design and a love for crafting memorable solutions.
InnoFund Ltd.
A Fresh Brand Identity for a Modern Tech Incubator.
Deliverables:
Branding, Web, Social, Print
InnoFund Ltd.
A Fresh Brand Identity for a Modern Tech Incubator.
Deliverables:
Branding, Web, Social, Print
InnoFund is a Bermuda-based incubator hub with a global reach, designed to connect startups with capital providers and foster innovation in the region. As Graphic Designer & Brand Manager at FanDemand, Inc., I led the creative direction for InnoFund, overseeing all design output across print and digital channels. The brand’s visual language balances vibrancy with professionalism. Wave-inspired motifs and a bold color palette reflect Bermuda’s natural beauty while positioning the island as a modern tech destination, appealing to startups seeking funding and mentorship, investors looking for vetted opportunities, and global tech stakeholders interested in Bermuda’s strategic advantages.
InnoFund is a Bermuda-based incubator hub with a global reach, designed to connect startups with capital providers and foster innovation in the region. As Graphic Designer & Brand Manager at FanDemand, Inc., I led the creative direction for InnoFund, overseeing all design output across print and digital channels. The brand’s visual language balances vibrancy with professionalism. Wave-inspired motifs and a bold color palette reflect Bermuda’s natural beauty while positioning the island as a modern tech destination, appealing to startups seeking funding and mentorship, investors looking for vetted opportunities, and global tech stakeholders interested in Bermuda’s strategic advantages.
Process
I began by analyzing InnoFund’s mission, competitive landscape, and target audience to inform a cohesive brand strategy. From there, I developed comprehensive brand guidelines to establish a consistent visual identity and designed a flexible system for presentations, digital assets, social media, and print collateral. In addition, I created one-pagers and other design deliverables for InnoFund’s annual summer cohort, highlighting programs and engaging participants. Throughout the process, I oversaw all creative output to ensure clarity, cohesion, and purpose-driven storytelling across every touchpoint.
I began by analyzing InnoFund’s mission, competitive landscape, and target audience to inform a cohesive brand strategy. From there, I developed comprehensive brand guidelines to establish a consistent visual identity and designed a flexible system for presentations, digital assets, social media, and print collateral. In addition, I created one-pagers and other design deliverables for InnoFund’s annual summer cohort, highlighting programs and engaging participants. Throughout the process, I oversaw all creative output to ensure clarity, cohesion, and purpose-driven storytelling across every touchpoint.
Outcome
The project culminated in a fully developed brand identity and visual system, providing a strong foundation for InnoFund’s communications. This included comprehensive brand guidelines and a cohesive visual identity framework, as well as a suite of print and digital collateral, presentation templates, and social media assets. I also designed one-pagers and other program-specific materials for InnoFund’s annual summer cohort, ensuring the brand was applied consistently and effectively across all touchpoints.
The project culminated in a fully developed brand identity and visual system, providing a strong foundation for InnoFund’s communications. This included comprehensive brand guidelines and a cohesive visual identity framework, as well as a suite of print and digital collateral, presentation templates, and social media assets. I also designed one-pagers and other program-specific materials for InnoFund’s annual summer cohort, ensuring the brand was applied consistently and effectively across all touchpoints.
